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FCA confirms new midsize Ram truck

FCA confirms new midsize Ram truck

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The final piece of this flurry of FCA news is that Ram will be releasing a midsize truck sometime in 2020. It will be manufactured alongside the upcoming Jeep Wrangler pickup and coincides with the imminent arrival of the Ford Ranger.

Even though FCA had said they were not interested in producing a midsize pickup, not long later they announce one. It will be a body on frame truck and will be manufactured in Toledo, Ohio along with the Jeep Wrangler pickup. It will not be the unibody that Fiat offers in other territories like it was initially thought.

The truck was hinted at earlier this year but FCA neither confirmed anything nor denied it. Last week the company confirmed they are making this truck and it should be with us sometime in 2020 or 2021.

Hedging bets
This makes good business sense. The midsize pickup market is undergoing something of a revolution at the moment with automakers offering decent trucks and preparing more for market. The biggest news in midsize is the Ford Ranger but the Toyota Tacoma is currently the market leader and it is this that the new midsize Ram will have to aim for.

The Nissan Frontier and Honda ridgeline are also strong sellers in the midsize market while the Volkswagen Amarok is going to do well too. There are many incumbents selling well so Ram are going to have to do an amazing job to make the Ram a market leader. Especially when the Ranger is likely to dominate the domestic market to begin with.

It also makes good sense to diversify the Toledo plant. Sure the Wrangler pickup is going to sell well but offering two similar models at the same line means it will always be busy. This will be necessary while the Wrangler pickup is assessed and demand increases as we find out how good it is. If the plant is gearing up for another vehicle as well, FCA can hedge and then expand or adapt of demand really takes off.

I have no doubt that demand will eventually hit a high for both the Wrangler pickup and the new midsize Ram. I am looking forward to the Ford Ranger and may consider buying one myself if my bike will fit in the back. This news that Ram will be bringing a competitor to market may give me pause. The interior of Ram trucks is superb, as are the chassis and suspension. Engines too are a real strength of Ram so I may have to consider my options, or get a Ranger as soon as it’s released and revisit once the Ram comes out.

We have a couple of years to wait until we see a Ram midsize truck on our lot. If you’re in the market for a reliable truck that won’t let you down, the Ram range delivers. Visit Unique Chrysler Dodge Jeep Ram, 915 Walkers Line, Burlington, ON  L7N 3V8 to see why.

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