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2018 Lincoln Navigator in new ad with Matthew McConaughey

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2018 Lincoln Navigator in new ad with Matthew McConaughey

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Did you see the new ad for the 2018 Lincoln Navigator over the holidays? Lincoln is the latest in a long line of automakers to try to evoke emotional reactions with its advertisements. This time it uses Hollywood great Matthew McConaughey to help convey the message.

Titled ‘Perfect Rhythm’, the commercial shows McConaughey tapping at his steering wheel for 68 seconds to a soundtrack. While he doesn’t say or do anything else, the ad does showcase the Navigator quite well, especially the interior.

Here is the ad:


The blurb from Lincoln says the commercial ‘combines dramatic visuals and eclectic music to drive home the message that the all-new Navigator is a powerful, capable vehicle that elevates travel to a new level of comfort and style.’

‘Perfect rhythm refers to the feeling you get in those situations when everything comes together,’ said John Emmert, group marketing manager at Lincoln. ‘This is our most spacious, refined and capable Navigator ever, combining modern luxury with advanced technology that elevates every passenger's experience.’

I didn’t get much of that from the commercial but the blurb is accurate when describing the Navigator.

2018 Lincoln Navigator
The 2018 Lincoln Navigator has a lot to live up to. Any flagship model has a lot of work to do and that’s exactly the case here. Fortunately, the new looks, more powerful engine and sublime interior deliver the goods.

The exterior design is nicely done. It has been modernized and simplified yet retains the character of existing models. The new aluminium body shell keeps the weight reasonable while the chassis and suspension ensures a comfortable, composed ride whatever the terrain.

On the inside, there are the levels of luxury you expect from a premium brand such as Lincoln. Lashings of leather, lots of advanced features and quality of life functions. All wrapped up in an unobtrusive dashboard that can be configured to your exact needs.

Featuring the powerful twin-turbocharged 3.5-litre V6 engine that produces 450 hp and 510 lb-ft of torque and a 10 speed automatic transmission, the Navigator is off to a very good start mechanically too. It is the same engine and transmission as in the Ford Raptor and is more than capable of transporting you in comfort wherever you may go.

The 2018 Lincoln Navigator is an excellent update to the flagship model and while the commercial may not portray its capability that well, you can always visit Northway Ford Lincoln to see it for yourself.

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