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Survey concludes motorists now more open to electric cars than ever before

Survey concludes motorists now more open to electric cars than ever before

A U.S. survey performed by Consumer Reports says drivers are more receptive to using electric and alternative fuels than ever before.

The report says now 36% of drivers are ready to switch to electric motoring while 75% are interested in the idea, if not ready to commit.

The survey polled over 8,000 drivers in the US and asked a series of questions around electric vehicles, motoring, the environmental impact and other questions.

Some key takeaways from the report include:

  • 70% of Americans view climate change as ‘very important’ or ‘somewhat important’ to them.
  • Charging infrastructure is the main barrier to entry with 61% of people citing it as the main reason they don’t own an EV. Range came a close second with 55% and cost cam third, with 52%.
  • Almost half of respondents (47%) didn’t know there were government incentives available to help offset the extra cost of an EV.
  • 67% of respondents said they want to use low-carbon fuels in their car.

Experience makes a difference

One interesting finding of the survey was that those who had been a passenger in an EV were far more likely to want to buy one than those who haven’t been in one.

That’s not surprising really as first-hand experience trumps marketing in most things.

Once you have been in an EV and felt the smoothness and the instant acceleration, you’re going to want a piece of that.

Add in the quiet, ability to drive past gas stations without checking the fuel level and being able to find a charging point in most public areas now, and you have a compelling case for switching to electric.

Price points

Cost is still a barrier to entry, although less so than finding a charging point. The survey found demographic differences to how we perceive costs but that cost was still an issue.

That has been exacerbated by the brands spending the most on advertising. Audi, BMW, Porsche, Mercedes-Benz, Rivian and Tesla have all been spending huge amounts on advertising.

Cheaper brands still advertise but perhaps not so visibly as those premium brands.

This can skew our ideal of what an electric vehicle costs as the cheaper options aren’t as well known.

For example, the Kia EV6 is far cheaper than a Tesla or BMW and the Electric Niro is even cheaper still.

Add government and any local incentives and that cost is reduced further.

While still more expensive than gas cars to buy, the increased running costs of traditional cars make the total cost of ownership much more expensive than an electric car.

If gas keeps going up in price, that’s going to become even more true.

It’s reassuring to see that even in a country as in love with gasoline power as the U.S. is gradually changing its attitude. It may be driven by increasing gas prices but hopefully, the change will stick.

With more and more manufacturers electrifying their lineup, choice will increase and prices should come down. Then the change will really take hold!

Check out the Kia range of electric vehicles at Georgetown Kia, 199 and 314 Guelph Street, Georgetown, Ontario.

Categories: EV motoring

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