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Why Ford is considering cooking its cars before delivery

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Why Ford is considering cooking its cars before delivery

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I don’t know about you but I love that new car smell. It lasts just a couple of short weeks and is another sensory congratulation that you did the right thing by buying that new car. It has always been a signature of a vehicle purchase and one of those things that drove us to buy new instead of used. But it seems this love isn’t universal as Ford has discovered.

Apparently, Chinese buyers don’t like the new car smell. They regard it as a nuisance and would much rather do without it. Ever hospitable, Ford has offered to remove the new car smell for the Chinese market and has just patented the technology to do just that. Thankfully, for now it is only for the Chinese market and an optional extra there so the rest of us can continue enjoying the new car experience.

Baking cars
Apparently the new car smell is made up from various chemicals used in the production process. They include Volatile Organic Compounds (VOCs) given off by the leather, adhesive, vinyl and plastic. The smell is produced by these materials for a limited amount of time and especially when subjected to UV radiation such as being left out in the sunshine.

Those who don’t like the new car smell have always left the car outside with the windows open to let the smell dissipate, which gave Ford an idea. Pre-bake the car to force the smell out as quickly as possible and before the new owner opens the door for the first time.

According to the JD Power China Initial Quality Study, over 10% of Chinese buyers hated the new car smell. Considering how huge the Chinese market it, that’s a significant number of purchasers. Any automaker who wants a competitive advantage would do well to take that into consideration. According to research, some Chinese regard the new car smell as more important than performance or gas mileage. Yes really!

"Unpleasant interior smell/odour remains the top industry problem in that market," said J.D. Power senior director of global automotive Brent Gruber. "To put that in context, it is nearly double the problem rate of the second most prevalent problem, excessive fuel consumption."

Ford’s patent covers a system that parks the car in the sun, rolls down the windows and runs the engine to power both the heat and air conditioning to expel the compounds that make the new car smell. The patent doesn’t show exactly how it would work or even if it will ever become a real thing. What it does show is that Ford is listening to its market and trying any way it can to appeal.

If you like the new car smell, we have lots of it here at Northway Ford Lincoln, 388 King George Road Brantford ON N3S 3N2!

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