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What we know about Ford’s ‘baby Bronco’

What we know about Ford’s ‘baby Bronco’

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While we are all looking forward to meeting the new Ford Bronco, there is another crossover on the horizon that we are also eagerly awaiting. Ford are apparently making a smaller version nicknamed the ‘baby Bronco’.

Ford’s head of production planning and development, Hau Thai-Tang, is quoted as saying this new vehicle will be smaller than the Bronco, will have off-road styling and will be based on a Focus platform with parts from the Ford Escape thrown in. Thai-Tang was speaking at an investor conference in New York and also said the new vehicle would carry a premium price.

As far as we know. Ford hasn’t released a name for this new vehicle, hence the ‘baby Bronco’ moniker. All we know is that the new crossover will form part of the automaker’s nine platform modular architectures as outlined in the One Ford plan. This one uses the Focus and builds from there.

Rumour central says Ford are planning this new vehicle for 2019 or 2020. By using this new modular architecture, Ford can chop and change vehicle specifications virtually first and then only build prototypes when they are sure it will work. It’s an excellent way to shorten lead times, lower design and development costs and react much faster to changes in buying habits. It feeds in to the reduction of individual models to just nine from the original 30.

Baby Bronco
As far as we can tell, the baby Bronco will use the Focus platform which is the FWD/AWD Unibody platform in the One Ford plan. It is possible that it is being lined up to replace the Focus which is being phased out over the coming years due to drops in demand. The Focus hatch and sedan will disappear at some point and will leave a gap for a smaller vehicle. The baby Bronco could be what is replacing it.

Thai-Tang also mentioned that the baby Bronco is being heavily influenced by the original Bronco of the 1960s. That was a very simple design that resonated well with buyers of the time. If it looks anything like the upcoming full size Bronco, it is going to resonate well with buyers of this time too!

Even though Ford are looking at 2019/2020 for a release, we don’t know anything else about the new vehicle. I’ll keep my ear to the ground and will let you know when I learn more. In the meantime, visit Northway Ford Lincoln, 388 King George Road Brantford ON N3S 3N2 for some great Ford vehicles that are available right now.

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