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Two new sports packages for the Ram 1500

Two new sports packages for the Ram 1500


Despite being a contradiction in terms, the sport truck is
still an immensely popular automotive segment. One that all major manufacturers
dip a toe into, some more seriously than others. Ram is keeping their lineup
fresh by offering two new sports packages for the best-selling Ram 1500.

They will be a limited edition package limited to only 1,000
models each. The first is the Ignition Orange Sport that features bright orange
paintwork, orange interior accents, sport mesh seat inserts and trim.

The other is the Ram 1500 Black Sport. This is similar to
the existing Black Express trim and offers black trim elements, custom 20"
alloy wheels in black, sports hood and lots more unique features. Essentially,
it's all black from grille to taillight and looks great for it.

Both are built on the Ram 1500 Sport platform and are
available as Crew Cab 4x2 and 4x4. The Sport comes as standard with the 5.7-litre
HEMI V8 that delivers 398 hp and 407 lb-ft of torque, eight speed automatic
transmission and 20 inch alloy wheels. A vented hood and dual exhausts add a
little more sport to the mix.

"With a standard HEMI V8, the Sport model offers unique
features for the customer who likes aggressive styling and great performance
but still needs a truck," said Bob Hegbloom, President and CEO, Ram Truck
Brand. "Adding limited edition Ignition Orange and Black Sport models will
give our buyers a custom appearance on an already eye-catching truck with all
the capability our customers expect."

Ram 1500

The standard Ram 1500 is a pretty good package, with
industry leading ride comfort, decent fuel efficiency, nice interior, lots of
equipment and competitive pricing. With a choice of a Pentastar V6, HEMI V8 and
new EcoDiesel motor, there's a lot to love about the capability of the truck.
Gas mileage is pretty good too with the new efficiency improvements made this

Add a nice interior with lots of options, such as UConnect
with Wi-Fi and 3G, voice activation and an 8.4 inch touchscreen, there's not a
lot missing from the truck. Materials quality has come a long way since those
bad old days of scratchy vinyl and hard plastics. The Ram 1500 now has one of
the most comfortable interiors of any truck. That makes living with it day to
day easy.

These two new sports models add a little more colour, or not
in the case of the Black Sport. It won't be long until we see them cruising the
highway nearby.

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