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Fiat Chrysler Automobiles using the force to sell cars

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blog:The Force Awakens Archives | Car Nation Canada

Fiat Chrysler Automobiles using the force to sell cars

FCA has teamed up with Lucasfilm to utilize the largest movie release this year to sell its cars. Last Thursday, Fiat Chrysler Automobiles launched a global ad campaign to promote its vehicles and Star Wars: The Force Awakens. Dodge, Chrysler, Ram, Fiat and Jeep are all having a 30 second ad spot each to promote […]

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