Is Chrysler an endangered species?

Now the Fiat Chrysler Automobiles and PSA Group merger has been agreed, it is inevitably time for consolidation. Do the two automakers need all their brands? Does any new company need 14 brands within its ranks? Will Chrysler survive? The new company, Stellantis, has 14 main auto brands. They are Abarth, Alfa Romeo, Fiat, Lancia, […]

The long-awaited merger between French carmaker PSA and Italian-American Fiat Chrysler (FCA) has been finalized. It’s a 50/50 split between the two automakers that has already been signed and sealed. The merger creates the fourth largest car manufacturer in the world after Toyota, Volkswagen and Renault-Nissan-Mitsubishi. "The proposed combination will be an industry leader with […]

Fiat Chrysler Automobiles formally requested a 50/50 merger with French automaker Renault last week. If it went ahead, it would create the third largest automaker in the world and would give both companies a huge boost in market share, economies of scale and development resources.   Nothing has been agreed at the time of writing […]