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New Kia ad for the K5 makes a bold claim

New Kia ad for the K5 makes a bold claim

A new ad from Kia states that the new K5 sedan is so much faster than the BMW 330i that it isn’t worth even racing it. That’s a bold claim and one this odd ad leaves hanging.

The ad is here:

It is showcasing the 2021 Kia K5, the renamed Optima, and does so well enough. But why make a challenge like that and leave it unproven?

We have no idea, but the ad does a good job of showcasing the new K5 at least.

2021 Kia K5

The 2021 Kia K5 proves to the world that the sedan is not done yet. Not by a long shot.

It’s an impressive design that sets expectations high and manages to deliver on every one. It’s sleek, sporty and well-proportioned and I think it shows that crossovers don’t have it all sewn up just yet.

The design is thoroughly modern with lots of curves, some sharp edges and lots of kerb appeal. It’s smooth too, with an almost clamshell design reminiscent of Mercedes-Benz.

Inside, the cabin is exactly what you expect from Kia. It’s a fantastic place to spend time with high quality materials, amazing build quality, comfortable seating, superb fit and finish and lots of technology.

The digital instrument cluster is particularly good but so is the ambient lighting, heads-up display and wireless charging pad.

Under the hood of the K5

The standard Kia K5 has a single option, a 1.6-litre turbocharged four cylinder that delivers 180 hp and 195 lb-ft of torque. The K5 GT will have a 2.5-litre turbo four that delivers 290 hp and 311 lb-ft of torque when it is released.

Both engines will use an eight speed automatic transmission. The GT will have a dual clutch version for crisper shifting.

AWD is also an option for the first time. This is great news for Canadians!

The K5 uses an all new platform but we expect the same composed ride, comfortable suspension and pleasant driving experience we get in other Kia vehicles.

We are also pleased to see high levels of safety tech including forward-collision warning and automated emergency braking, lane-departure warning and lane-keeping assist, blind-spot monitor and rear cross-traffic alert and that heads-up display.

I think the 2021 Kia K5 is one of the best sedans out there right now. Sure there aren’t many left, but those that are deliver quality by the bucketload!

Visit Grimsby Kia, 435 South Service Road Grimsby, ON L3M 4E8 to learn more about the 2021 Kia K5.

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