As many automakers around the world pledge their allegiance to electric and promise to go elective-only in the next five or six years, Lincoln is sort of joining them. Thankfully, rather than going all the way and shifting propulsion to purely electric, it is going to offer hybrid versions of all of its models.
In what it likely an effort to satisfy both kinds of customers and the vital Chinese market, Lincoln will offer hybrid engines in all models within five years. The existing gasoline engines will still be available to purchase and will likely still be the most popular in north America. The hybrid will complement that offering for environmentally conscious buyers and the Chinese market.
The green machine
Fortunately for Lincoln, Ford is already heavily investing in green fuels and is well on its way to increasing both hybrid and electric drivetrains for many of its vehicles. Ford announced a huge program to offer mainly hybrid and electric models across much of Europe while also increasing its green portfolio elsewhere in the world. Lincoln will obviously be able to leverage that for its own benefit.
Ford has committed to $4.5 billion of investment in electric vehicles with plans to electrify 18 models. Those models include the Mustang and the F-150 truck as well as sedans and crossovers within their range.
With other premium automakers promising to offer greener vehicles, Lincoln doesn’t have much choice but to offer greener vehicles. BMW, Mercedes-Benz, Daimler, Volvo, Jaguar Land Rover and Lexus have all announced plans to seriously up their electric game and Lincoln has to do the same to compete.
China is a vital market for Lincoln and one stipulation of doing business in the country is that your model range has to have electric or hybrid variants as a significant part of the range.
Part of that investment by Ford, Lincoln will be releasing a hybrid version of the MKC crossover in 2019 and the new Aviator crossover the same year. The Lincoln Navigator has already had its makeover but will also receive a hybrid drivetrain option in 2019.
According to rumours, the Lincoln Continental, MKX and MKZ will all get a hybrid variant by 2022.
Key for Lincoln is the supplementation angle instead of replacement. Electric cars may work in smaller countries with shorter commutes but would never work here outside the city. With vast distances to cover, Canada is a step too far for the current range of electric cars. Hybrids will work fine as we still have thousands of gas stations.
Offering both the standard gasoline engines and a hybrid version, Canadian Lincoln buyers still have a choice. Given the quality of the makeover on the Continental I think Lincoln will be going from strength to strength. Now is not the time to be alienating potential new owners!
To see the new Lincoln models up close, visit Northway Ford Lincoln, 388 King George Road Brantford ON N3S 3N2.