Kia Super Bowl 50 ad helps it stand out from the pack
Kia Super Bowl 50 ad helps it stand out from the pack
Posted on February 5, 2016
The Super Bowl in the U.S. is advertising gold. With an audience in the hundreds of millions, ad spots are hotly contested and exceptionally expensive. Automakers usually carve themselves a piece of that pie and this year, like others, Kia is one of them.
The Kia Super Bowl 50 ad entitled ‘Walken Closet’ uses the star power of the awesome Christopher Walken to tell buyers to stand out from the pack with the new Kia Optima. Using nothing but a great script and a pair of socks, the actor tells a man that he needs to stand out from the crowd and not go through life being uninspired.
It’s a clever ad that builds on the emotive trend that has pervaded advertising of late. He tells the audience ‘There are two kinds of people in this world, those who are content to blend in and walk through life like beige socks. Then there are those who expect more. They’re exciting. They have pizzazz.’
Here is the video.
Alongside the ad, Kia is using social media to promote the new car. It selected 100 social influencers and sent them a pair of those colourful socks. Kia then challenged them to share how they add pizazz to their lives on social media. Kia shared all that on their own Tumblr page.
The ad is very clever and uses a cool actor to good effect. There are few actors as widely regarded as cool as Christopher Walken and Kia has tapped into that. Many of us of a certain age regard him as one of those actors you can’t help but listen to. Which is exactly the point.
‘No one is cooler or as instantly recognizable as Christopher Walken, and on advertising’s biggest stage Kia is out to show the world the all-new Optima delivers a level of refinement and sophistication unlike anything else in the midsize segment,’ said Michael Sprague, COO of Kia Motors America.
He got that right.
Kia won’t be alone in the ad segments during Super Bowl 50 on the 7th February. Other automakers such as Acura, Honda, Hyundai, Mini, Audi, Toyota and Buick have all booked spots during commercials.
If you like the look of the new Kia Optima, visit Kia of Hamilton, 1885 Upper James St, Hamilton ON, L9B 1K8 and book a test drive.
2020 Kia Forte forte5 Skyactiv Mazda refinance finance car loan merger Chrysler FCA steel aluminium Ford SUV Mustang auto finance Kia gas price concept Ram 1500 Ranger Mazda3 Top Safety Pick MKZ Lincon Zephyr Chrysler Pacifica Amazon in-car delivery auto equity loan car finance iZEV EV electric diesel F-150 credit keyless entry auto loans Jeep Gladiator Moab refinancing Puma Ford Fiesta ST F-150 Raptor Lincoln Corsair Expedition Navigator Lincoln rotary engine bankruptcy new EV Ford Ranger drinking driving alcohol tailgate Ram 1500 Telluride Volkswagen Montreal Auto Show AVPS Challenger Charger Dodge Demon 2020 lease new car purchase winter Dodge Journey China new car smell safety tech repair graphene Mustang V8 hybrid traffic autonomous smartphone rotary Wankel tryck servicing Wrench car maintenance 2019 Jeep Grand Cherokee 2019 Fiesta ST Line recall Dyson 2019 Mazda CX-9 Separated Sound Zone 2019 Ford Ranger BLIS car lease leasing IIHS 2018 Mazda6 tires Grand Wagoneer road trip digital license plates Kia Stinger lights running lights LED Nissan 400Z 370Z 2017 dodge durango Nissan jeep grand cherokee Mopar 2019 Ram 1500 2018 Lincoln Navigator 2019 Ford Mustang Bullitt 2019 Ford Edge ST snow cold Frontier Xterra truck Ford EV Canto 2018 Nissan Rogue ProPILOT Assist hybrid Dodge Hellcat cars technology Nissan Midnight Edition J.D. Power centennary Could Ford stop making sedans? gas e-Power mother's day happy mother's day car seat safety children Safety car seats parenting collision awareness car seat installation car seat safety awareness l.a.t.c.h system Juke phone dog spring service Mopar '16 Ram Rebel 2016 Leaf Nissan Murano Sorento Jeep Renegade Optima Explorer Durango Focus RS 2017 Nissan Armada Power Wagon Niro Titan Sport 200S 300S Cadenza 2016 Canadian International Auto Show Super Bowl Drive Wise Wrangler Front crash prevention autonomous braking Pacifica Sentra Altima Montreal auto show Rogue Warrior Focus RS Forte Warrior concept Fusion 2017 Lincoln Continental Kicks special editions Android Auto Apple CarPlay Sync 3 refresh Maxima smartphones drivers licence auto shows Town and Country new cars sales F-series Soul testing NTSHA 300 Siri Pathfinder Super Duty The Force Awakens car colours K900 Nissan Titan XD Kia Sportage Niro Hybrid production Escape Lincoln MKZ Transit Versa Note emissions testing SEMA Jeep Wrangler Ram 2500 Jeep Red Rock Special Jeep Cherokee Kia Rondo Car leasing lease or buy Kia Optima Ford Mustang Used cars Ford Explorer recycled UAW Kia Sedona Viper Hellcat buying a new car Canada preparation Journey car insurance Fiesta Grand Caravan Sales figures Raptor Patriot aluminum inspection Used car 2015 Edge Dart app smartwatch Kia GT GripZ F-250 AEB Automatic emergency braking Town Country TV ads MKX 200 2017 preview NCAP five star pickup Petnastar Laaf crossover MKC Forte 5 MKZ Lincoln Ford Escape Rio 5-door Roadster Nissan 370Z Kia Cadenza Forte Koup Nissa Kia Rio sedan GT4 GT Gamescon Ford Taurus tech car buyung 2016 Kia Sportage Lincoln MKT Murano certified pre-owned hack Qashqai 2015 Ford Edge dealership Kia Soul EV Plymouth Barracuda Ford F-150 Raptor Nissan Rogue connected cars SYNC Dodge Challenger 2500 3500 peer-to-peer buying a car Shelby Hyundai Dodge Charger 2015 Ford Mustang Convertible NTSB car safety Canadian driving laws Apple iWatch GT350 summer vehicle preparation 3D printing Soul EV 2016 Ford F-150 autonomous cars Lincoln Black Label Craigslist Oakville Ford GT 2016 Ford Mustang Top Gear Netflix 2016 Dodge Viper ACR Ford F-150 Shelby GT350 Hyundai Sonata 2016 Nissan Titan April sales charts Ford recall Nissan GT-R Trans-Eurasian Belt Development Ram ProMaster 2016 Ford Explorer Platinum 2016 Nissan Maxima EcoBoost Foxus Unique Chrysler Dodge Jeep Ram Dodge 1 of 1 Custom-Order Program 2015 Ford F-150 2015 Nissan Juke 2015 Kia Sedona Baja 700 2015 Chrysler 200 Unique Chrysler Nissan Sentra Ford F-350 Novo 3D printed car self driving cars Lincoln Continental Concept New York Auto Show 2016 Kia Optima Intelligent Speed Limiter Texas Ranger 2015 Durango R/T 2015 New York Auto Show safety features used 2015 F-150 2015 Kia Soul EV Canadian Green Car of the Year Moab Easter Jeep Safari Georgetown recalls VIN buying a used car Jeep concept 2015 Moab Easter Jeep Safari bad credit car loan Car buying mistakes prices World Car of the Year Ford Focus RS Genesis 2016 Kia Sorento Nissan Sway concept top questions Gas mileage international auto shows 2015 2015 Consumer Satisfaction Award Ford Police Interceptor Utility auto show specials diesel engine Hyundai Tucson test drive a new car Hyundai Santa Cruz Concept 2015 Ford Expedition NHTSA 2016 Nissan Titan XD How to negotiate when buying a car Top tips for securing a bad credit car loan The 2015 Montreal Auto Show car dealership reviews Top tips for buying a pre-owned car $50 000 Car Nation Canada Draw Winners Top tips for buying a new car Georgetown Kia Toys for Tots Oakville Used Cars Car Nation Canada Direct bad credit auto loan subprime hyundai stratford nissan st catharines 2015 nissan sentra 2015 hyundai elantra 2015 hyundai sonata 2015 kia optima kia georgetown kia sorento hyundai elantra kia hamilton Mustang Shelby GT350R Ford F-150 SVT Raptor Detroit Auto Show Hyundai Tucson Fuel Cell Electric Vehicle FCEV Hyundai agree EPA settlement 2015 ford f150 fx4 pickup truck ford brantford ford brant county Burlington 2015 Dodge Challenger Hellcat Bad credit car loans after bankruptcy bad credit Ford EcoSport Storm Nissan Kicks jeep for sale jeep burlington Collins Nissan St Catharines Nissan Micra St Catharines 915 Walkers Line Unique Chrysler Burlington Chrysler Recalls more vehicles Chrysler Burlington Bad credit car loans 2015 dodge challenger hellcat burlington hyundai london hyundai kitchener-waterloo 2015 hyundai veloster turbo electric cars kia brampton Classic Warlock credit score Chrysler Pacifica Red S 2020 Mazda MX-30 Mustang-inspired 2020 Kia Seltos PSA And FCA merger Sync 4 credit report 2021 Kia Optima 2020 Mazda CX-9 Futuron Built to Serve Edition Bronco Mach-E student 2020 Lincoln Corsair Tesla winter tires 2020 Mazda CX-30 2021 Kia Seltos score Lincoln Corsair Grand Touring Edition PHEV Shelby F-150 Super Snake Sport MX-5 divorce loan RT Performance Pag2020 Dodge Durango Ses airbags Renegade 2020 Kia Optima K5 downpayment budget 2020 Dodge Charger GT AWD 2020 Kia Telluride PSA 2021 Kia Optima GT 2020 Ford Expedition FX4 Ford Mustang Shelby GT350 and GT350R Heritage Edition minivan trade in eTorque Pirelli 5G Cyber Tire. Ford Mach-E 2020 Kia Sorento car loans immigrant Airflow all-wheel steering heavy duty 4xe car buying tips 2021 Ford Bronco CX-30 bank 2020 Ford Mustang Mach-E Best Small Car in Canada for 2020 AJAC Kia Telluride Best Large Utility Vehicle in Canada for 2020 credit history Ram 1500 EcoDiesel Best Pick-up in Canada for 2020 Chrysler Pacifica Hybrid Best EV in Canada for 2020 2020 Super Bowl Josh Jacobs 2020 Lincoln MKZ Dodge Durango SRT Black Appearance Package 2021 Jeep Grand Cherokee 2020 Mazda MX-5 Jeep Wrangler JPP 20 2021 Chrysler Pacifica AWD Ford Bronco 2021 Dodge Durango SRT Hellcat wheel nuts Mustang Mach-E Uber Ford Puma ST 2021 Kia Sorento 2021 Connected Shift System Information and Communication Technology (ICT) Connected Shift System Geneva Motor Show Dodge Grand Caravan Voyager 2013 Hyundai Veloster Turbo 2020 Lincoln Navigator Redeye debt deferment van 2021 Ram ProMaster Goodyear Bronco Sport Rebel TRX 2021 Ram 1500 Rebel TRX Hornet 2020 Jeep Gladiator Truck Of The Year Package Mazda RX-Vision GT3 Concept Gran Turismo automaker ventilator car care maintenance payment holiday 2020 Ram ProMaster conversion Jeep Wrangler Unlimited High Altitude Ford Bronco Sport 100th anniversary 2020 Ford Fusion 2020 Jeep Cherokee Latitude Lux 2020 Jeep Cherokee pandemic COVID-19 armoured Inkas equity car sales lockdown storage battery rotary hybrid pre-approval 2020 Ford Ranger 2020 Ford Mustang 2020 Dodge Charger Daytona Cobra Jet 1400 Ford Mustang Cobra Jet 1400 dragster algae fuel biofuel EVs survey Ken block Kia R.E.A.D. system Kia V-Touch early repayment 2021 Ford F-150 Ram Dakota Dodge Dakota Lincoln Continental video 84 month loan 7 year car loan auto loan Stinger 2021 Stinger paintwork car payment charging 2020 Jeep Compass Latitude new F-150 application 2021 Ram Rebel TRX coronavirus Ford Police Interceptor buyer mistakes Ford Edge ST-Line 2020 Ford Puma ST-Line Vignale 2020 Ford Puma Mazda CX-9m Mazda Mach 1 2021 Mazda BT-50 2021 Kia Sedona electric Ford F-150 truck built to serve 2021 Ford Mustang Mach-E Sedona iconic car videos reveal 2021 Ram TRX JD Power Initial Quality Study 2022 Kia Sedona 2021 Dodge Charger SRT Hellcat Redeye SRT Continental 2021 Kia K5 2021 Mazda3 2.5 Turbo compact Jeep Grand Cherokee Trackhawk