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Kia Motors outlines the way forward

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Kia Motors outlines the way forward


We discussed a week or so ago that Kia were planning a series of green motoring initiatives when we covered the Kia Niro concept. Kia said it would be one of many new greener cars that would bring Kia into the forefront of environmentally responsible driving. Now Kia has outlined their roadmap to achieve this.

Kia have outlined a five year plan to become a global leader in low emissions cars, starting now. By 2020 they want to raise fuel efficiency by a massive 25%. To achieve this, they are investing over $10 billion in new vehicle designs, new manufacturing and research facilities and over 7,300 new staff just for this project alone.

By 2020, Kia plans to have 11 efficient cars on sale that cover a range of fuel efficient engines. They will include low emission gasoline engines, hybrids, plug-in hybrids, electric and fuel cell electric vehicles. Kia is especially keen to drive fuel cells as the way forward in green motoring.

Autonomous cars

Kia also outlined plans to join in the shift towards autonomous cars. Kia Motors have invested huge amounts of cash in the development of new technologies to make them a reality and plan to have semi-autonomous cars on the market by 2020 and fully autonomous cars on sale by 2030.

Parent company Hyundai have invested $2 billion in developing autonomous technologies such as the Advanced Driver Assistance System (ADAS) to help with this. ADAS is intended to be the brains behind the autonomy and will help drivers maintain safe distance from other cars, overtake safely, navigate traffic congestion and park. Further developments of the system will take Kia forward into full autonomy.

The Kia Niro concept car is the first of many new designs that seeks to balance practicality with green motoring. The first ‘blank slate’ vehicle, the Niro was built from the ground up to offer a car suitable for modern life that also delivers fuel efficiency and low emissions.

We must admit that we are quite excited to see what a Hybrid Utility Vehicle (HUV) feels like to live with and look forward to seeing one in a dealership in the next couple of years. We must also admit that if Kia had given us this roadmap five years ago, we would have raised a doubtful eyebrow. But now, with the huge strides in design, technology, quality and reliability the Korean automaker has achieved, we firmly believe nothing is impossible when you put your mind to it.

Visit Kia of Hamilton, 1885 Upper James St, Hamilton ON, L9B 1K8 to see the current range of new cars and experience for yourself how far they have come!

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