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Kia leading JD Power Initial Quality study

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Kia leading JD Power Initial Quality study

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Kia surprised themselves and many detractors last week by coming first in the 2016 JD Power Initial Quality study. The study seeks to understand how many customer complaints or issues are reported with new cars across all brands. The results are quite surprising.

Kia came out on top with just 86 issues per 100 vehicles. Previous front-runner Porsche was relegated to second place while Kia sibling Hyundai climbed up to third place. FCA brands Jeep and Chrysler also saw a significant drop in reported issues, demonstrating a steady improvement in build quality.

The JD Power Initial Quality study is designed to evaluate build quality, vehicle performance and the ownership and driving experience of new cars. It concentrates on the first 90 days of ownership across all brands. Over 80,000 surveys were carried out and 167 assembly lines evaluated to come up with the results.

This is good news for Kia who began appearing in this survey in 1999 in 36th place. A steady improvement in design, manufacturing, materials, technology and overall quality are all prime reasons why the Korean automaker is now regarded as a quality manufacturer of cars and SUVs.

As well as the overall quality award, Kia vehicles also performed well in their class. The 2016 Kia Sportage won best small SUV. The 2016 Kia Soul won best multipurpose vehicle. The Kia Rio was a runner-up in their category, as was the Kia Forte. The Kia production line at their Gwang Ju Manufacturing Plant in Korea placed second for the entire Asia Pacific region.

You can check out the results of the 2016 JD Power Initial Quality study for yourself here.

2016 Kia Soul
The 2016 Kia Soul is an innovative little car wrapped up in a cool exterior. It manages to combine practicality with modern design to create a vehicle that can be many things to many people. Rather than create a model for every conceivable purpose like other automakers, Kia has designed a single vehicle that can do just about anything.

The Soul uses either a 1.6-litre four cylinder that produces 130 hp and 118 lb-ft of torque or a 2.0-litre four that produces 164 hp and 151 lb-ft of torque. Both use a six speed automatic to send power to the front wheels. The size and relatively low weight of the Soul make either engine a decent bet.

Available in three trim levels, base, Plus and Exclaim, the 2016 Kia Soul has all the options you could need. The base model comes with alloy wheels, rear privacy glass, power accessories, Bluetooth, six speaker audio and USB. From there you can build a Soul that includes everything from climate control to automatic lighting.

Kia has proved time and again that they are now a credible force in the automotive market. This result is just the icing on the cake. Visit Georgetown Kia, 199 and 314 Guelph Street, Georgetown, Ontario to see the range for yourself.

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