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Ford Bronco Sport now uses ocean plastic

Ford Bronco Sport now uses ocean plastic

Ford has jumped onto the sustainability bandwagon in a big way and it’s doing good things for their public perception. One extra little thing the automaker is doing is making some components for the Ford Bronco Sport out of recycled plastic from the ocean.

Considering what a hot topic ocean plastic is, this is a great move by Ford. Do something positive for the planet to offset the rest ands get some good PR while you’re at it.

This particular innovation is starting small.

“This is another example of Ford leading the charge on sustainability,” said Jim Buczkowski, vice president of research and Henry Ford technical fellow.

“It is a strong example of circular economy, and while these clips are small, they are an important first step in our explorations to use recycled ocean plastics for additional parts in the future.”

Ghost gear

Ford is manufacturing wiring harness clips from plastic harvested from the ocean and turning them into a fully usable product.

A lot of the plastic in our seas is from abandoned fishing nets, called ‘ghost nets’ or ‘ghost gear’. This makes up a significant amount of plastic in our oceans along with plastic bottles and other waste.

Ford is now using some of that and recycling it into fully usable products for the Ford Bronco Sport.

While a tiny part of a full car, Ford says this is the sign of things to come.

They said:

These recycled parts “represent a large first step in the company’s plans to produce other parts of recycled ocean plastics.”

“This is another example of Ford leading the charge on sustainability,” said Jim Buczkowski, vice president of research and Henry Ford technical fellow.

“It is a strong example of circular economy, and while these clips are small, they are an important first step in our explorations to use recycled ocean plastics for additional parts in the future.”

Recycled plastics

The use of recycled plastic is nothing new but this is the first large scale concerted effort that we know of that actively tries to take problem plastic and do something useful with it.

As long as these wiring clips prove reliable, we’re better Ford will expand their use and other automakers will follow suit.

Not only will it help clean up our oceans, it’s also a whole lot of positive PR for the automaker too!

As Ford says, this is a very small component that sits alongside thousands of others made of virgin plastic. Hopefully, as things progress, we’ll see more and more recycled products within cars, trucks and SUVs, slowly evening the balance and using up the millions of tons of waste we generate each year.

If we can do that while ending up with a quality product at the end, it’s a win win!

Check out the Ford Bronco Sport at Northway Ford Lincoln, 388 King George Road Brantford ON N3S 3N2.

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