The lengths that automakers go to in order to tease buyers while still keeping its secrets is well known. Sometimes, however hard they might try, something unforeseen happens to spoil their fun. That’s exactly what happened when the 2019 Ram 1500 was being tested near Detroit.
The truck was at the FCA proving grounds in Auburn Hills covered by a sheet to protect it from prying eyes. This being Michigan, the wind had other ideas and blew part of the cover off the truck exposing the front and back end. Images hosted on Automotive News tell the story.
2019 Ram 1500
As you can see from the images, the burgundy coloured truck has had a bit of a makeover. The badging on the fender says this is a Hemi variant with the 5.7-litre V8 engine.
The new shape lights and grille look great I think. They modernize the front of the Ram without alienating or changing up too drastically. The two work well together and seem more integral, which is definitely to the truck’s benefit as far as appearance goes.
The 2019 Ram 1500 was also exposed at the rear and showed a little of what to expect there too. It is much the same as the current model. There was a hint that Ram might change the tailgate for this year but the one shown looks like a one piece folding gate like that currently available. The taillights look to have been changed up a bit but again, nothing drastic to see here.
The Ram is FCAs best-selling vehicle and the third best-selling truck on North America after the Ford F-150 and Chevy Silverado.
Any changes made to this truck had to be carefully weighed against alienating buyers and not attracting new ones. From what little we are able to see, I think they have made the right choice. The new front end looks very good indeed and is enough of a change to show that Ram is moving forwards but not so much that lifelong Ram owners are going to feel let down.
The 2019 Ram 1500 was originally supposed to be revealed at the 2018 North American International Auto Show in Detroit in January. It remains to be seen whether Ram will keep to that or just come out with the truck now we have seen it.
To learn more about the 2019 Ram 1500 or to check out some great deals on the current range, visit Unique Chrysler Dodge Jeep Ram, 915 Walkers Line, Burlington, ON L7N 3V8.