The 2011 Kia Optima, or Magentis as it was know in Canada, has won another award from industry watchers. The editors at Ward’s Auto.com  have added the 2011 Optima to it’s list of 10 Best Car Interiors. Ward’s evaluated 51 vehicles that are either all-new or featured significantly upgraded interiors, ranging from utility vehicles, minivans and small cars to high-end premium sedans.  Scores were tallied for each competing vehicle based on materials, ergonomics, safety, the human-machine interface, comfort, fit and finish, overall value and aesthetics, with a final list of 10 winners chosen.
Other Optima Awards:
- Overall five-star crash safety rating from the National Highway Traffic Safety Administration (NHTSA)
- Consumer Guide® Automotive “Best Buy”
- “Top Safety Pick” by the Insurance Institute for Highway Safety (IIHS)
- Edmunds’ InsideLine.com “Editors’ Most Wanted”
- “Best New Model” by Kiplinger’s Personal Finance
“This award is a direct reflection of Optima’s unbeatable combination of stunning design inside and out, as well as advanced technologies, comfort, convenience and overall value,” said Michael Sprague, vice president, marketing & communications, Kia Motors America (KMA). Â “The Optima introduced stunning new design language to the Kia lineup, which will continue to evolve as Kia maintains its focus on world-class styling while also delivering outstanding performance and fuel efficiency in response to consumers’ needs and rising fuel prices.”
(Sources: Ward’s Auto, Kia Motors)
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